Fast delivery | More than 3 million pairs sold world wide | Climate neutral
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Fast delivery | More than 3 million pairs sold world wide | Climate neutral

A mix of SmellWell Freshener Inserts

FRESHENER INSERTS

For shoes and gear

A package of SmellWell Laundry Capsules and 2 laundry capsules

LAUNDRY CAPSULES

For activewear and synthetics

FRESHENER BAG

Keeping it fresh on the go

Our Story

A Swedish mission to make your stuff SmellWell™.

Collaborations

We collaborate with some of the greatest brands.

SUSTAINABILITY

Our products are climate neutral and sustainable.

The inside of a SmellWell Freshener Insert

Freshener Inserts

A Swedish innovation that keeps
your shoes and gear fresh.

SmellWell Laundry Capsules

Laundry Capsules

The first sport laundry capsule
certified with Nordic Swan eco-label

The insides of a SmellWell Freshener Bag

Freshener Bag

Keeping you fresh on the go

Inspiration

Green plant in the rainforest with Climate Neutral text on the bottom left

SmellWell becomes 100% Climate Neutral all the way to the customer

July 07, 2020

SmellWell has together with ClimatePartner, the leading solution provider for corporate climate protection, collected data to identify and secure the carbon footprint to produce with zero carbon emissions from 2020 and onward.

From the 2nd quarter of 2020, SmellWell's production will be 100% climate neutral. The emissions caused by the production will be offset towards a Rainforest Project in Papua New Guinea. The project is evaluated by CCBS Gold Level, which means that it complies with the Verified Carbon Standard and follows the Sustainable Development Goals of the United Nations.

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White FILA sneaker with SmellWell Active insert and two packages of SmellWell & FILA Collab Inserts

SmellWell collaborate with FILA in Europe’s biggest shoe retailer Deichmann

July 07, 2020
The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at promoting an active and sustainable lifestyle. Freshener Inserts is an innovative and sustainable solution for keeping footwear fresh and lasting longer. They contain a proprietary blend of micro-porous Moso bamboo and natural minerals that dehumidify and deodorize by trapping moisture, bacteria and odor.
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A pack of SmellWell Laundry Capsules in front of a pile of laundry

Swedish innovation protects activewear from odors and restores performance

July 07, 2020

While fabrics have evolved, washing hasn’t.
Today 60% of all clothing contain synthetic and high-tech textiles. But most laundry detergents are based on a 50-year-old formula that wasn’t designed to clean odors and bacteria from synthetic clothing. That’s why a newly washed t-shirt can smell of sweat just minutes into a workout– as body heat is released through the fibers, so are odors remaining from previous workouts.

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Young woman in pink sweater stretching

Three ways to use SmellWell

Whether your work week is spent in a suit, uniform or construction workwear, we are convinced that you work hard and sweat.
A person running or walking on the other side of a wooden bridge in a snowy landscape during sunset

Staying Fit & Active during the Christmas Holidays

Here are a few easy ways to keep that discipline over the festive month.
Thilda Särnevång in sports wear facing a grey wall

6 ways to keep your motivation up | Thilda Särnevång

Train together! Find a new training buddy with the same interests and the same motivation as yourself.

Woman stretching on a grass field behind a pair of Black Nike running shoes with black SmellWell inserts inside them.

Think positive during the autumn!

You can influence the moon on your own and make the fall a success - and here are a few effective strategies.
Blue SmellWell active inserts inside a pair of blue Salomon Shoes.

How to get rid of bad odor in shoes  

How do you win the battle against smelly shoes? We have the answer to that.
A pair of outdoor shoes with SmellWell Inserts inside them, infront of a fireplace outside

How to take care of your shoes in the fall  

Here we give you some really good tips for keeping your shoes in top condition during the autumn.

Selfshot image of a mans feet in green grass with yellow flowers

Let go of your feet, it's spring!

It's finally here - spring! Ok, there is a while left before we can kick off our shoes but the days get longer and you feel how the spring feelings creep in.
Woman with cross back black sports bra facing away from the camera

Emma Leufstedt's 7 inspiration and motivation tips

Results do not come after a session, development takes time and requires effort.

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