Fast delivery | More than 4 million pairs sold world wide | Climate neutral
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Fast delivery | More than 4 million pairs sold world wide | Climate neutral

A mix of SmellWell Freshener Inserts

FRESHENER INSERTS

For shoes and gear

A package of SmellWell Laundry Capsules and 2 laundry capsules

LAUNDRY CAPSULES

For activewear and synthetics

FRESHENER BAG

Keeping it fresh on the go

Our Story

A Swedish mission to make your stuff SmellWell™.

Collaborations

We collaborate with some of the greatest brands.

SUSTAINABILITY

Our products are climate neutral and sustainable.

The inside of a SmellWell Freshener Insert

Freshener Inserts

A Swedish innovation that keeps
your shoes and gear fresh.

SmellWell Laundry Capsules

Laundry Capsules

The first sport laundry capsule
certified with Nordic Swan eco-label

The insides of a SmellWell Freshener Bag

Freshener Bag

Keeping you fresh on the go

Inspiration

Green plant in the rainforest with Climate Neutral text on the bottom left

SmellWell becomes 100% Climate Neutral all the way to the customer

July 07, 2020

SmellWell has together with ClimatePartner, the leading solution provider for corporate climate protection, collected data to identify and secure the carbon footprint to produce with zero carbon emissions from 2020 and onward.

From the 2nd quarter of 2020, SmellWell's production will be 100% climate neutral. The emissions caused by the production will be offset towards a Rainforest Project in Papua New Guinea. The project is evaluated by CCBS Gold Level, which means that it complies with the Verified Carbon Standard and follows the Sustainable Development Goals of the United Nations.

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White FILA sneaker with SmellWell Active insert and two packages of SmellWell & FILA Collab Inserts

SmellWell collaborate with FILA in Europe’s biggest shoe retailer Deichmann

July 07, 2020
The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at promoting an active and sustainable lifestyle. Freshener Inserts is an innovative and sustainable solution for keeping footwear fresh and lasting longer. They contain a proprietary blend of micro-porous Moso bamboo and natural minerals that dehumidify and deodorize by trapping moisture, bacteria and odor.
Read full article
A pack of SmellWell Laundry Capsules in front of a pile of laundry

Swedish innovation protects activewear from odors and restores performance

July 07, 2020

While fabrics have evolved, washing hasn’t.
Today 60% of all clothing contain synthetic and high-tech textiles. But most laundry detergents are based on a 50-year-old formula that wasn’t designed to clean odors and bacteria from synthetic clothing. That’s why a newly washed t-shirt can smell of sweat just minutes into a workout– as body heat is released through the fibers, so are odors remaining from previous workouts.

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A hand holding a SmellWell XL insert

SmellWell gets Best in test by Danish newspaper

SmellWell Active Insert gets voted Best in test by Danish newspaper. Tested against 5 though competitors SmellWell won the race. Read more here.
A Pair of SmellWell Active - Pink Zebra in a pair of black runningshoes

Use SmellWell in your Running Shoes

Whether you're running long or short distances, shoes become hot and sweaty, creating a perfect breeding ground for bacteria.
Man running on a road into the sunset

Do you want to run further and longer?

Be the best runner you can be. Together with our marathon star and ambassador Patrik, we present the best tips for how to run more effectively.

Young woman in pink sweater stretching

Three ways to use SmellWell

Whether your work week is spent in a suit, uniform or construction workwear, we are convinced that you work hard and sweat.