Swedish odor control since 2014
Keep every
pair fresh
Moisture-absorbing, odor-eliminating inserts for shoes, gear and bags. Slip them in, let them work.
Keep every
Bestsellers
Deals & bundles
Shop by category
How it works
Three steps to fresh
Insert, let the natural minerals absorb the moisture, repeat. That is the whole routine.
Learn more→
Made in Sweden
Better for you. Better for the planet.
Climate compensated, made in Sweden, and built to be used again and again instead of thrown away.
Our responsibility→
Keep it fresh
Make it last
Made in Sweden
Frequently asked
How long does one freshener last?
Each insert keeps working for up to six months of regular use. When it starts to fade, replace the pair — no washing or recharging needed.
Will it work in anything other than shoes?
Yes. The same fresheners work in gym bags, hockey gear, ski boots, gloves, helmets, lockers and cars. The XL and Maxi sizes are made for larger spaces.
Is it safe around kids and pets?
Our fresheners are sealed pouches designed to be left in shoes and bags. Keep them out of reach of small children, and choose SmellWell Sensitive if you prefer a fragrance-free option.
How fast is delivery?
Orders placed on weekdays are usually dispatched the same or next working day. Shipping is free on orders over 499 SEK.
Can I return an order?
Yes — unopened products can be returned within 14 days of delivery. Contact us and we'll sort it out.
Inspiration
sport
Ultimate Guide to Fresh Football Boots
Proper care and a couple of bags of SmellWell is the key to never have to bring out the smelly footbal...
Read more→
Guide
Freshen up and clean your sneakers
Bringing out those favourite sneakers after a long winter is almost a tickling feeling. But before put...
Read more→
Guide
10 packing hacks you didn't know you couldn't live without
Let me tell you: packing can be an art and if you master it properly, all of your packing related prob...
Read more→