Over 23 billion pairs of shoes are produced each year and 99% of trainers are today made of plastics derived from petroleum. In the US alone, 300 million pairs of shoes are thrown “away” each year and end up in landfills where they can take 40 years to decompose. Ethylene Vinyl Acetate, which usually makes up the midsole of most running shoes, can last for as long as 1,000 years in a landfill.
Take a quick look at the tags on your clothes and you'll find a majority being made of synthetic fabrics. Plastics made from petroleum is the main ingredient and these fabrics can’t biodegrade. Over 80 percent of unwanted shoes and clothes end up in landfills.
Two-thirds of people in the world live in poverty and desperately need what we take for granted. Please collect and donate discarded shoes and clothes to goodwill and prevent them from going to landfills.
This is what drives us, and we strive to bring together consumers, brands and organizations on a circular collaboration to make stuff SmellWell and last longer.
Sustainability is central to our purpose and we are committed to making positive impacts in society. We aspire to create greener and cleaner care-products that motivate consumers to take better care of favourite wear and gear.
While reducing our direct environmental footprint is our first priority, our company and products are 100% climate neutral. We have since 2020 been working with Climate Partner, compensating our emissions by supporting a Rainforest Project in Papua New Guinea. The project is evaluated by CCBS Gold Level, which means that it complies with the Verified Carbon Standard and follows the Sustainable Development Goals of the United Nations.
SmellWell Freshener Inserts embody a combination of a green solution, renewable ingredients, made with recycled materials. The main ingredient, micro-porous Moso Bamboo charcoal is a natural and powerful odor, pollutant and moisture absorber. As the bamboo grows, densifies and matures, millions of tiny holes are formed that ultimately result in revolutionary ionic abilities as both a deodorizer and dehumidifier.
Moso bamboo is 100% biodegradable and renewable and is widely cultivated organically without irrigation, pesticides or fertilizers. Most of the water is reused in the process and it takes less than five years for a seeding to fully mature and bamboo will continuously be available for future generations.
SmellWell Laundry Capsules is a highly concentrated, pre-measured laundry solution for activewear. It’s the first capsule detergent for activewear to be certified with the Nordic Swan Eco-label, one of the worlds most trusted and recognized ecolabels. Compared with liquid detergent, Laundry capsules contain 30% less water, resulting in reduced environmental impact. Pre-measured capsules also minimize the risk of overdosing detergents and harming the planet. SmellWell Laundry Capsules Are 100% biodegradable and packaging is made of recycled plastic.
We are constantly working on bettering ourselves and reducing our effect on the environment by overseeing everything from product, production, packaging transportation and waste.
We still lots of work ahead of us but we want to make recycling easy and have designed all of our packaging to be 100% recyclable.
Our Freshener Inserts are delivered in an open FSC paper box with a plastic inner bag that lets you easily dismantle and recycle the packing. The FSC certification guarantees that paper used originates from sustainably managed forests. SmellWell laundry capsules come in a doypack made of recycled plastic.
We still need to use a food grade PLA bag to keep our Freshner Inserts air tight until they are activated, but we aspire to transition to 100%. biodegradable packaging during 2020.
SmellWell started out from a grassroots approach and the brand is built through a joint collaboration with teams, sport professionals and ambassadors. We support youth sports, teams and communities as well as circular-economy initiatives. We are constantly looking for new ways to make a difference on a bigger scale, so please get in touch.