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A Swedish brand with a mission to make your stuff SmellWell™, work better and last longer. SmellWell was founded in 2012 with the ambition to solve a global problem: stinky wear, gear and spaces. Together with scientist we set out to find an answer and we’re amazed by what we found: a natural, sustainable solution, that really works. Our products are today sold by leading retailers worldwide in over 6000 stores.
We have developed our own formula and unlike most solutions on the market that only mask unwanted odors, we create care products that go to the source of the problem and are easy to use. When put to the test in tough conditions, our products quickly eliminate unwanted odors in footwear, sports gear, bags, apparel, closets and other spaces where odor and moisture can be problematic.
We strive to provide greener and cleaner solutions that motivate consumers to reduce their impact on the environment and make it easy to care for wear and gear, so you can keep using your favorite pieces for years to come.
SmellWell products are developed and independently tested in Sweden, climate neutral, REACH certified for health and environment and responsibly produced from sustainable and recycled materials. SmellWell laundry capsules carry the Nordic swan eco label, one of the world's most trusted and recognized ecolabels.
99% of all trainers on the market are composed of plastics, which are 99% derived from petroleum. Approximately 60% of all clothing today is made of synthetic textiles and society’s dependence on plastic and oil is one of our generation's biggest challenge.
The latest and greatest trainers and high-tech synthetics also have one additional major downside: they can start to smell awful pretty quickly.
We take pride in continuously bettering ourselves, reducing our environmental impact and celebrating and supporting circular-economy and green initiatives. Moving forward we’re looking for new partnerships and ways to make a difference on a bigger scale.
The Smellwell brand is built through a strong community of co-creators and ambassadors that share our passion for active lifestyles and sustainable living.
We collaborate with world-class brands, professional athletes, and happy amateurs. Our ambassadors are ultra-runners, triathletes, CrossFit athletes, UFC fighters, extreme-skiers, professional football and hockey players , as well as adventurers and soul seekers from all over the world. We are constantly looking for new collaborations, challenges and ways to make a difference.
