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SmellWell was founded 2012 in Sweden as a result of a pair of stinky football shoes. After trying available options on the market that merely covered up the problem, we teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works. Our products are today sold by leading retailers worldwide in over 6000 stores.
The Smellwell brand is built through a strong community of co-creators and ambassadors that share a passion for active lifestyles and sustainable living.
We collaborate with world-class brands, professional athletes, and happy amateurs. Our ambassadors are ultra-runners, triathletes, CrossFit athletes, UFC fighters, extreme-skiers, professional football and hockey players , as well as adventurers and soul seekers from all over the world. We are constantly looking for new collaborations, challenges and ways to make a difference.
We want to encourage every active person in the world to care for favorite gear, so it stays fresh and lasts longer. So we don't have to buy new all the time. The biggest difference to the environment is to take care of our stuff so it lasts longer, and this is what drives us. We invite consumers, brands and organizations to join us and create positive impacts on our planet.
We take pride in continuously bettering ourselves and becoming even more sustainable. Our procucts are 100% climate neutral and manufactured with sustainable and recycled meaterials. 2021 we will be 100% plastic-free and moving forward we’re looking for ways to make a difference on a bigger scale.
