NO PLANET B
Our products are developed and independently tested in Sweden, and are 100% climate neutral. REACH certified for health and environment. Our main ingredient, Moso bamboo is a highly sustainable way to keep your stuff fresh. Bamboo is widely plated organically without irrigation, pesticides or fertilizers throughout Asia. Water is reused in the process and it takes less than five years for a seed to mature and bamboo will continuously be available for future generations.
SmellWell laundry capsules carry the Nordic swan eco label, one of the world's most trusted and recognized ecolabels.
Almost all trainers on the market are composed of plastics, which are 99% derived from petroleum. Approximately 60% of all clothing today is made of synthetic textiles and society’s dependence on plastic and oil is a huge challenge.
The latest and greatest trainers and high-tech synthetics also have one additional major downside: they can start to smell awful pretty quickly.
We take pride in continuously bettering ourselves, reducing our environmental impact and celebrating and supporting circular-economy and green initiatives. Moving forward we’re looking for new partnerships and ways to make a difference on a bigger scale.