Inspiration

Black Nike football shoes with green SmellWell Actibe Inserts next to a white soccer ball
Ultimate Guide to Fresh Football Boots
Proper care and a couple of bags of SmellWell is the key to never have to bring out the smelly football shoes for the new season, only to realize they... Read more...
White Nike Sneakers infront of a black and orange wall
Freshen up and clean your sneakers
Bringing out those favourite sneakers after a long winter is almost a tickling feeling. But before putting them on, make sure to clean and freshen them up properly! Read more...
Person packing up a black sports bag with stuff and SmellWell Inserts
10 packing hacks you didn't know you couldn't live without
Let me tell you: packing can be an art and if you master it properly, all of your packing related problems will be nothing but a memory. Read more...
Man doing push ups in the background of a bag with a couple of SmellWell inserts and a bottle in it
6 fun facts about sweat
Sweat might not be the most fun conversation and not very fun to experience either. But there are things about sweat that you might not know. Here are 6 fun... Read more...
A pair of white sneakers with SmellWell Inserts in them on a cement floor
How to wash shoes in washing machine
Tired of dirty shoes and bad shoe smell? There are plenty of ways to solve the problem. Can you wash shoes in a washing machine? Yes. But read this first! Read more...
a blue shoe outside on a sunny day with a smellwell insert inside it to remove bad smell
Get rid of bad shoe smell once and for all
Shoes that smell bad can be uncomfortable, awkward and embarrassing. Here is a simple guide on how to remove bad odor once and for all. Read more...
A hand holding a SmellWell XL insert
SmellWell gets Best in test by Danish newspaper
SmellWell Active Insert gets voted Best in test by Danish newspaper. Tested against 5 though competitors SmellWell won the race. Read more here. Read more...
A pack of SmellWell Laundry Capsules in front of a pile of laundry
Swedish innovation protects activewear from odors and restores performance
While fabrics have evolved, washing hasn’t.Today 60% of all clothing contain synthetic and high-tech textiles. But most laundry detergents are based on a 50-year-old formula that wasn’t designed to clean... Read more...
White FILA sneaker with SmellWell Active insert and two packages of SmellWell & FILA Collab Inserts
SmellWell collaborate with FILA in Europe’s biggest shoe retailer Deichmann
The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at promoting an active and sustainable lifestyle. Freshener Inserts is an innovative and sustainable solution for keeping... Read more...
Green plant in the rainforest with Climate Neutral text on the bottom left
SmellWell becomes 100% Climate Neutral all the way to the customer
SmellWell has together with ClimatePartner, the leading solution provider for corporate climate protection, collected data to identify and secure the carbon footprint to produce with zero carbon emissions from 2020... Read more...
A Pair of SmellWell Active - Pink Zebra in a pair of black runningshoes
Use SmellWell in your Running Shoes
Whether you're running long or short distances, shoes become hot and sweaty, creating a perfect breeding ground for bacteria. Read more...
Man on skiis in the middle of a jump doing a spin
SmellWell boosts Fabians training
My name is Fabian Agartson and I compete in slopestyle and big air, and I'm a SmellWell ambassador. Read more...
The contours of a person swinging a golf club in the sunset
The Best Golf Essentials to Have In Your Golf Bag
Golfers always look both well dressed and well prepared, but are you truly up to scratch? Read more...
Smiling boy sitting on a grass field with a ball and a pair of Nike Football Shoes with SmellWell inserts in them.
Back to School: Things You Always Miss
Here are just a few things to remember when getting your kids back to school after summer. Read more...
A hand holding a pair of white Nike sneakers with pink SmellWell inserts in them infront of a graffiti wall
Shoe and feet care in summer time
We all long for those blissful summer days where we can bring out those open toed shoes and give our feet some air. Read more...
Tophead view of a backpack. Different accessories, such as a laptop and a camera, spread out in a organized grid around it.
Travel accessories you can not do without
You should consider bringing a pair of SmellWell. These guarantee that your shoes stay dry and fresh throughout the holiday. Read more...
Two peoples pair of feet sticking out of the back of a car with a ciew over a green and yellow field in the sun
Travel Essentials for the summer trip
Packing for summer travelling is often a stressful time, but it doesn’t need to be. Read more...
Man running on a road into the sunset
Do you want to run further and longer?
Be the best runner you can be. Together with our marathon star and ambassador Patrik, we present the best tips for how to run more effectively. Read more...
A pair of legs, with feet wearing white Converse sneakers, sticking out relaxed from a car window in summer time
Beat and prevent Athlete's Foot
Prevent Athlete's Foot, we can help! But that's not all. In this post we review the concept of Athlete's Foot and the most common symptoms. Read more...
Woman exercising on a mat on a bridge next to the foggy water
Get in shape for the ski season
The winter and the ski season are fast approaching. Here are our best tips to get in shape for the season. Read more...
Two kids on the ice in their hockeygear during a hockeygame
Life as a hockey mom
I am so grateful and happy that my kids play hockey but life as a hockey mom can be difficult sometimes. Read more...
A person skiing down a hill covered with powder snow in the sun
Get prepared for the ski season
Whether you are going to stay in Sweden or go abroad to the larger ski areas here are the most common questions that are usually asked. Read more...
The Olympic Rings standing up on a snow-covered mountain
Unique rules in the Winter Olympics
The Winter Olympic Games are held in South Korea this year. Each game has rules, but some of them are quite strange. Here is a look at some of the... Read more...
Woman in a face down yoga pose on a pink exercising mat
Prepping For Outdoor Winter Workouts
Adam Gray Hayward, a personal trainer based in the US, has three tips he shares with clients to help get them outside and prepared for the chillier weather. Read more...
Young woman in pink sweater stretching
Three ways to use SmellWell
Whether your work week is spent in a suit, uniform or construction workwear, we are convinced that you work hard and sweat. Read more...
A person running or walking on the other side of a wooden bridge in a snowy landscape during sunset
Staying Fit & Active during the Christmas Holidays
Here are a few easy ways to keep that discipline over the festive month. Read more...
Thilda Särnevång in sports wear facing a grey wall
6 ways to keep your motivation up | Thilda Särnevång
Train together! Find a new training buddy with the same interests and the same motivation as yourself. Read more...
Woman stretching on a grass field behind a pair of Black Nike running shoes with black SmellWell inserts inside them.
Think positive during the autumn!
You can influence the moon on your own and make the fall a success - and here are a few effective strategies. Read more...
Blue SmellWell active inserts inside a pair of blue Salomon Shoes.
How to get rid of bad odor in shoes  
How do you win the battle against smelly shoes? We have the answer to that. Read more...
A pair of outdoor shoes with SmellWell Inserts inside them, infront of a fireplace outside
How to take care of your shoes in the fall  
Here we give you some really good tips for keeping your shoes in top condition during the autumn. Read more...
Selfshot image of a mans feet in green grass with yellow flowers
Let go of your feet, it's spring!
It's finally here - spring! Ok, there is a while left before we can kick off our shoes but the days get longer and you feel how the spring feelings... Read more...
Woman with cross back black sports bra facing away from the camera
Emma Leufstedt's 7 inspiration and motivation tips
Results do not come after a session, development takes time and requires effort. Read more...