Fast delivery | More than 3 million pairs sold world wide | Climate neutral
FRESHENER INSERTS
For shoes and gear
LAUNDRY CAPSULES
For activewear and synthetics
FRESHENER BAG
Keeping it fresh on the go
Our Story
A Swedish mission to make your stuff SmellWell™.
Collaborations
We collaborate with some of the greatest brands.
SUSTAINABILITY
Our products are climate neutral and sustainable.
Freshener Inserts
A Swedish innovation that keeps your shoes and gear fresh.
Laundry Capsules
The first sport laundry capsule certified with Nordic Swan eco-label
Freshener Bag
Keeping you fresh on the go
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SmellWell process all orders in SEK. While the content of your cart is currently displayed in , you will checkout using SEK at the most current exchange rate.
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