A SWEDISH MISSION TO MAKE YOUR STUFF SMELLWELL AND LAST LONGER
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A SWEDISH MISSION TO MAKE YOUR STUFF SMELLWELL AND LAST LONGER

A mix of SmellWell Freshener Inserts

FRESHENER INSERTS

For shoes and gear

A package of SmellWell Laundry Capsules and 2 laundry capsules

LAUNDRY CAPSULES

For activewear and synthetics

A SmellWell Freshener Bag - Camo Green from the front. "Coming soon" banner in the top left corner

FRESHENER BAG

Keeping you fresh on the go

A SmellWell Active Inserts bag sticking out of a runningshoe.

Brand Story

A Swedish mission to make your stuff SmellWell™.

A hand holding a package of SmellWell Active - Geometric Orange and a package of SmellWell Active - FILA

Collaborations

We collaborate with someof the gratest brands

A runningshoe stepping on a rubber-ball planet

SUSTAINABILITY

Our products are CO2 neutraland made of recycled materials

The inside of a SmellWell Freshener Insert

Freshener Inserts

A Swedish innovation that keeps
your shoes and gear fresh

SmellWell Laundry Capsules

Laundry Capsules

The first sport laundry capsule
to comply with Nordic Swan

The insides of a SmellWell Freshener Bag

Freshener Bag

Keeping you fresh on the go

COLLABORATIONS

We collaborate with some of the greatest brands on earth that share our passion for active lifestyles and sustainable living. 

Pair of FILA-sneakers and a pair of SmellWell Active - FILA in them
FILA x SmellWell

Connecting our brand with an icon like FILA is an honor. FILA Freshener Inserts are exclusively available in Europe’s biggest shoe retailer Deichmann and Dosenbach.

Full colored SmellWell Active - Gray and Blue in collaboration with The North Face
TNF x SmellWell

We teamed up with The North Face, the famous outdoor brand and created a custom design to be featured in a campaign in their stores in Japan during autumn 2020.