Fast delivery | More than 4 million pairs sold world wide | Climate neutral
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Fast delivery | More than 4 million pairs sold world wide | Climate neutral

A mix of SmellWell Freshener Inserts

FRESHENER INSERTS

For shoes and gear

A package of SmellWell Laundry Capsules and 2 laundry capsules

LAUNDRY CAPSULES

For activewear and synthetics

FRESHENER BAG

Keeping it fresh on the go

Our Story

A Swedish mission to make your stuff SmellWell™.

Collaborations

We collaborate with some of the greatest brands.

SUSTAINABILITY

Our products are climate neutral and sustainable.

The inside of a SmellWell Freshener Insert

Freshener Inserts

A Swedish innovation that keeps
your shoes and gear fresh.

SmellWell Laundry Capsules

Laundry Capsules

The first sport laundry capsule
certified with Nordic Swan eco-label

The insides of a SmellWell Freshener Bag

Freshener Bag

Keeping you fresh on the go

COLLABORATIONS

We collaborate with some of the greatest brands on earth that share our passion for active lifestyles and sustainable living. We are constantly looking for ways to make a bigger difference, so please get in touch. 

FILA x SmellWell

Partnering with a brand icon like FILA is a great honor. SmellWell x FILA Freshener Inserts are exclusively available in Europe’s biggest shoe retailer Deichmann and Dosenbach.

the north face x smellwell

We teamed up with The North Face creating an even bigger impact for consumers and planet. Freshener Inserts now protecting outdoor athletes and enthusiasts on their next mission.

Run happy

A run can change a day, a life, the world. Run happy with Brooks x SmellWell Freshener Inserts. From coasting to crushing it.