Fast delivery | More than 4 million pairs sold world wide | Climate neutral

Terms & conditions

SmellWell collects and processes personal information about you when completing a purchase on the SmellWell website, using SmellWell’s support, visiting the SmellWell Web site, or an event that SmellWell organizes or when you otherwise contact SmellWell. The information collected from you at the time of ordering is required to enter into agreements with SmellWell and to enable SmellWell to provide it’s services and offers.

If you have an account with us, SmellWell collects personal information about you that you provide when registering that account. SmellWell also collects information about you while you are an account holder in the context of your account, such as your purchase history, how you interact with the SmellWell website, or what deals you have been interested in by reading an email or clicking a link. SmellWell also processes data provided by you from time to time through your SmellWell account. As an account holder, you can update your information at any time by visiting “My Pages” (B2B only).

Shipping. The customer will receive a tracking ID with the email and is delivered to the door and if not possible to the nearest service point. Free freight from our thresholds set on the site.

Returns - If you have questions about your order or would like to return it, please contact us and we will assist you with a return label and guidance" You have 14 days from receiving your order to return your goods. Cost for returning is 99 SEK / 9 USD including shipping and handling.


If you are a SmellWell customer
The personal information SmellWell collects and stores for you as a customer who makes purchases and uses our support services are:

Telephone number and Email address
Customer number
IP address och information about your use of the SmellWell website (cookies)
Details about your purchase
Information on your newsletter subscription, if you have opted in

If you have an account with us (B2B)
The personal information SmellWell collects and stores for you if you have a SmellWell account:

Telephone number and Email address
Account Information
IP address och information about your use of the SmellWell website (cookies)
Information on how to interact with our newsletters and which of your events you have signed up for
Information about your purchases
Information about your account


If you are a SmellWell Customer

SmellWell processes your personal information for different purposes. Mainly, SmellWell processes your personal information in order to: Complete our obligations to you as a customer, such as execution of purchase, invoicing and provision of support
Enable general customer care and customer service, such as answering questions and correcting incorrect information
Provide information and direct marketing, by mail or email
Managing Customer Relationship and providing our services
Provide relevant information and custom offers in newsletters as well as on the website
Improve our customer offering, such as service development, products and features
Prevent fraud and carry out risk management
and Follow applicable legislation, such as accounting laws. The data can also provide basis for market and customer analyzes, market research, statistics, business tracking and business and method development related to the purchase of goods and services.

If you have a SmellWell Account

In addition to the above, SmellWell processes personal information about your account also in order to:

Manage your account
Allow you to use the Account’s benefits, such as the ability to redeem data and manage multiple addresses
Provide special offers
Enable communication with you as Account Holder by mail, email, or phone and
Enable personalized offers, promotion and event invitations via phone, mail, or email.


SmellWell bases the processing of your personal data on a number of legal bases. These are described in this section. We treat your personal information, among other things, to fulfill the agreement with you as a customer or as an Account Holder, such as to make bookings, purchases and to fulfill our obligations to you as an Account Holder, such as simplified administration and order history. Based on this legal basis, we also treat you as an Account Holder, such as your purchases, your behavior on our website, your interaction with SmellWell and your interest in our offers and products in order to fulfill our commitment to providing you with personal offers. Part of the processing of personal data we carry out is based on a so-called interest balance. This applies, for example, to the treatment we take to send you offers about our goods and services and to make a limited segmentation of customers, such as based on total purchase sums. SmellWell does not process sensitive personal data based on an interest weighing and does not perform any treatment that constitutes profiling based on a balance of interest. In some cases, SmellWell may have a legal obligation to process your personal information. This applies for example, to the processing of personal data we perform in order to meet the requirements of the Accounting Act.


Your personal information will only be stored as long as there is a need to save it to fulfill the purposes for which the data was collected in accordance with this Privacy Policy. SmellWell may save the data for longer if it is required to comply with legal requirements or to monitor SmellWell’s legal interests, such as if there is a legal process going on.

SmellWell saves information about you as an Account Holder as long as the Account Holder has a SmellWell Account.

Changes to our Privacy Policy

SmellWell has the right to change the Privacy Policy at any time. SmellWell will promptly notify you of any changes to the Privacy Policy. If you do not accept the changes, you are entitled to terminate the agreement with SmellWell before the amended Privacy Policy enters into force. You terminate the agreement by contacting SmellWell, or if you are an Account Holder, by selecting [End Account] on “My Pages”.

Protection of your personal information

You should always be able to feel confident when you submit your personal information to us. Therefore, SmellWell has taken the security measures needed to protect your personal data from unauthorized access, change and deletion. For example, all information about customers and Accounts is stored in a database that is protected by permission management and firewall.


SmellWell is responsible for processing your personal data in accordance with applicable laws. At your request or on your own initiative, SmellWell will correct, disassociate, delete or supplement any information that is found to be incorrect, incomplete or misleading.

You are entitled to request access to your personal information. This means that you are entitled to request a registry outline of the processing we conduct regarding your personal data. You are also entitled to receive a copy of the personal data being processed. You are entitled to once a calendar year, by written application, receive a registry extract from which personal data is registered about you, the purpose of the treatment and the recipients the information has been provided or to be disclosed. You also have the right to receive information on where the data has been retrieved if personal data has not been collected from you, the existence of automated decision making (including profiling) and the predicted period during which the data will be stored or the criteria used to determine this period. You also have the right to obtain information about your other rights listed in this paragraph in the registry extract.

Correction of your personal data. We will prompt you to correct the incorrect or incomplete information we process about you as quickly as possible.

Deletion of your personal information. This means that you are entitled to request that your personal data be removed if it is no longer necessary for the purpose for which it was collected. However, there may be legal requirements that we can not immediately delete your personal data in, for example, accounting and tax laws. We will then end the processing done for purposes other than complying with the legislation.

Limitation of treatment. This means that your personal information is marked so that it can only be processed for certain delimited purposes. For example, you may request a limitation when you consider your information incorrect and you have requested a correction). While the accuracy of the data is investigated, their treatment will be limited.

SmellWell will notify any recipient to which personal data has been disclosed regarding any corrections or deletion of data as well as limitation of processing of data.

You are entitled to data portability. It implies the right to, under certain conditions, extract and transfer your personal data in a structured, widely used, and machine-readable format to another personally responsible person.

You are entitled to object to personal data processing performed on the basis of a balance of interest. If you object to such treatment, we will only continue treatment if there are legitimate reasons for treatment that weigh heavier than your interests.

If you do not wish us to process your personal information for direct marketing, you are always entitled to object to such treatment by sending an email to Once we have received your objection, we will cease processing your personal data for such marketing purposes.

You are entitled to lodge any complaints regarding the processing of your personal data to the Data Inspectorate.


This online store uses cookies according to the Electronic Communications Act, July 25, 2003. A cookie is a small text file stored on your computer that contains information to help the online store identify and track users. Cookies are available as session cookies and as cookies stored permanently on your computer. Meanwhile for your first visit to the web store, your browser will be assigned a session cookie that is unique and used to not mix you up as a user with other users. In order to use the online store, you should allow cookies in your browser. This type of cookie is only used to give you a better experience and support and does not store any personal information about you. Cookies can be deleted. For example, in this web store, cookies use cookies to keep track of your shopping cart, settings, and pages you’ve visited to give you a better customer experience and support.


Please do not hesitate to contact us if you have any questions about this Privacy Policy, processing your personal information or requesting a registry extract. Our contact information can be found below.

SmellWell World Wide Sweden AB
Storgatan 22
114 55 Stockholm 556891-6091