Fast delivery | More than 4 million pairs sold world wide | Climate neutral
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Fast delivery | More than 4 million pairs sold world wide | Climate neutral

A mix of SmellWell Freshener Inserts

FRESHENER INSERTS

For shoes and gear

A package of SmellWell Laundry Capsules and 2 laundry capsules

LAUNDRY CAPSULES

For activewear and synthetics

FRESHENER BAG

Keeping it fresh on the go

Our Story

A Swedish mission to make your stuff SmellWell™.

Collaborations

We collaborate with some of the greatest brands.

SUSTAINABILITY

Our products are climate neutral and sustainable.

The inside of a SmellWell Freshener Insert

Freshener Inserts

A Swedish innovation that keeps
your shoes and gear fresh.

SmellWell Laundry Capsules

Laundry Capsules

The first sport laundry capsule
certified with Nordic Swan eco-label

The insides of a SmellWell Freshener Bag

Freshener Bag

Keeping you fresh on the go

100% NEW FOOTBALL SHOES. EVERY USE.

Join three million customers and see what it’s all about. Satisfaction guarantee. Free return. Quick shipping. 

SPECIAL BUNDLE OFFER 20% OFF

4.8/5 (1000+)

CHECK IT OUT

3,000,000 PAIRS SOLD

WHY SMELLWELL?

The reason your shoes and gear start to smell is that your feet contain 250,000 sweat glands. When those glands get confined in a shoe, the sweat and warmth create a breeding ground for bacteria. SmellWell has a unique formula that effectively absorbs moisture and odor, that eliminates the problem at the source. 

QUICK SHIPPING

SECURE CHECKOUT

CLIMATE FRIENDLY

LISTEN TO OTHER FOOTBALLERS

LISTEN TO OTHER FOOTBALLERS

get three for 20% off WITH CODE SW20

MOST VALUE FOR THE MONEY

SmellWell Freshener Inserts is a Swedish innovation developed for shoes and gear to keep them fresh and last longer. Made from activated charcoal from bamboo and minerals that effectively absorbs moisture and odor. Leave them in your shoes or put in your gear and they will keep dry and fresh. The bags have an added scent that leaves a fresh feeling. Works for all kinds of shoes and gear. Scent lasts up to 12 months.

  • Absorbs moisture
  • Removes odor
  • Designed, developed and tested in Sweden
  • Lasts up to 12 months
  • 100% Climate Neutral

SHOP THE PIECES

A package of SmellWell Active - Hawaii Floral
2 SmellWell Active - Hawaii Floral freshener inserts bags
A package of SmellWell Active - Hawaii Floral
A package of SmellWell Active - Hawaii Floral from an angle
A package of SmellWell Active - Hawaii Floral from an angle and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
A package of SmellWell Active - Hawaii Floral and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
2 SmellWell Active - Hawaii Floral freshener inserts bags
A package of SmellWell Active - Hawaii Floral
2 SmellWell Active - Hawaii Floral freshener inserts bags
A package of SmellWell Active - Hawaii Floral
A package of SmellWell Active - Hawaii Floral from an angle
A package of SmellWell Active - Hawaii Floral from an angle and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
A package of SmellWell Active - Hawaii Floral and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
2 SmellWell Active - Hawaii Floral freshener inserts bags

SmellWell Active - Hawaii Floral

129 kr
A package of SmellWell Active - Camo Green
2 SmellWell Active - Camo Green freshener inserts bags
A package of SmellWell Active - Camo Green
A package of SmellWell Active - Camo Green from an angle
A package of SmellWell Active - Camo Green from an angle and 2 SmellWell Active - Camo Green freshener inserts bags next to it
A package of SmellWell Active - Camo Green and 2 SmellWell Active - Camo Green freshener inserts bags next to it
2 SmellWell Active - Camo Green freshener inserts bags
A package of SmellWell Active - Camo Green
2 SmellWell Active - Camo Green freshener inserts bags
A package of SmellWell Active - Camo Green
A package of SmellWell Active - Camo Green from an angle
A package of SmellWell Active - Camo Green from an angle and 2 SmellWell Active - Camo Green freshener inserts bags next to it
A package of SmellWell Active - Camo Green and 2 SmellWell Active - Camo Green freshener inserts bags next to it
2 SmellWell Active - Camo Green freshener inserts bags

SmellWell Active - Camo Green

129 kr
1 package of SmellWell Active - Black Zebra
2 SmellWell Active - Black Zebra freshener inserts bags
1 package of SmellWell Active - Black Zebra
A package of SmellWell Active - Black Zebra from an angle
A package of SmellWell Active - Black Zebra from an angle and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
A package of SmellWell Active - Black Zebra and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
2 SmellWell Active - Black Zebra freshener inserts bags
1 package of SmellWell Active - Black Zebra
2 SmellWell Active - Black Zebra freshener inserts bags
1 package of SmellWell Active - Black Zebra
A package of SmellWell Active - Black Zebra from an angle
A package of SmellWell Active - Black Zebra from an angle and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
A package of SmellWell Active - Black Zebra and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
2 SmellWell Active - Black Zebra freshener inserts bags

SmellWell Active - Black Zebra

129 kr
A package of SmellWell Active - Geometric Orange
2 SmellWell Active - Geometric Orange freshener inserts bags
A package of SmellWell Active - Geometric Orange
A package of SmellWell Active - Geometric Orange from an angle
A package of SmellWell Active - Geometric Orange from an angle and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
A package of SmellWell Active - Geometric Orange and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
2 SmellWell Active - Geometric Orange freshener inserts bags
A package of SmellWell Active - Geometric Orange
2 SmellWell Active - Geometric Orange freshener inserts bags
A package of SmellWell Active - Geometric Orange
A package of SmellWell Active - Geometric Orange from an angle
A package of SmellWell Active - Geometric Orange from an angle and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
A package of SmellWell Active - Geometric Orange and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
2 SmellWell Active - Geometric Orange freshener inserts bags

SmellWell Active - Geometric Orange

129 kr

OVER 3,000,000 MILLION PAIRS SOLD.

Join three million customers and see what it’s all about. Satisfaction guarantee. Free return. Quick shipping. We focus on you.

OVER 3,000,000 MILLION PAIRS SOLD.

Join three million customers and see what it’s all about. Satisfaction guarantee. Free return. Quick shipping. We focus on you.

WE'VE GOT PROUD ACCOMPLISHMENTS.

We do it like no one else. For a fraction of the price. SmellWell Freshener Inserts are world-class at many things, including its ability to absorb moisture and leave a fresh & nice smell. 

VIEW INSERTS

WE'VE GOT PROUD ACCOMPLISHMENTS.

We do it like no one else. For a fraction of the price. SmellWell Freshener Inserts are world-class at many things, including its ability to absorb moisture and leave a fresh & nice smell. 

VIEW INSERTS

EASIER THAN EVER WITH INSERTS

The ease of using SmellWell Freshener Inserts are at world-class - just pop it in and leave it be! It even lasts for more than 12 months (while keeping the freshness alive!)

3 steps can make a great difference.

VIEW INSERTS

OVER 200 000 KG
CO2 COMPENSATED

For every purchase, we're making a positive change for our climate. So far, we've compensated for over 200,000 kg of CO2.

OVER 200 000 KG
CO2 COMPENSATED

For every purchase, we're making a positive change for our climate. So far, we've compensated for over 200,000kg of co2.

GET THREE FOR 20% OFF WITH CODE SW20

FOR TOUGHER CHALLENGES

For bigger shoes and gear. Absorbs moisture and odor 3X faster than SmellWell Original Freshener Inserts. Works great for skiboots, snowboard boots or to place in your gym bag. 

  • Absorbs more moisture, faster
  • Effectively removes odor
  • Leaves a fresh scent
  • 100% Climate neutral
  • Designed for athletes

SHOP THE PIECES

A package of SmellWell Active XL - Black Stone
2 SmellWell Active XL - Black Stone freshener inserts bags
A package of SmellWell Active XL - Black Stone
A package of SmellWell Active XL - Black Stone from an angle
A package of SmellWell Active XL - Black Stone from an angle and 2 SmellWell Active XL - Black Stone freshener inserts bags next to it
A package of SmellWell Active XL - Black Stone and 2 SmellWell Active XL - Black Stone freshener inserts bags next to it
2 SmellWell Active XL - Black Stone freshener inserts bags
A package of SmellWell Active XL - Black Stone
2 SmellWell Active XL - Black Stone freshener inserts bags
A package of SmellWell Active XL - Black Stone
A package of SmellWell Active XL - Black Stone from an angle
A package of SmellWell Active XL - Black Stone from an angle and 2 SmellWell Active XL - Black Stone freshener inserts bags next to it
A package of SmellWell Active XL - Black Stone and 2 SmellWell Active XL - Black Stone freshener inserts bags next to it
2 SmellWell Active XL - Black Stone freshener inserts bags

SmellWell Active XL - Black Stone

179 kr
A package of SmellWell Active XL - Silver Grey
2 SmellWell Active XL - Silver Grey freshener inserts bags
A package of SmellWell Active XL - Silver Grey and 2 SmellWell Active XL - Silver Grey freshener inserts bags next to it
A package of SmellWell Active XL - Silver Grey from an angle
A package of SmellWell Active XL - Silver Grey from an angle and 2 SmellWell Active XL - Silver Grey freshener inserts bags next to it
2 SmellWell Active XL - Silver Grey freshener inserts bags
A package of SmellWell Active XL - Silver Grey
A package of SmellWell Active XL - Silver Grey
2 SmellWell Active XL - Silver Grey freshener inserts bags
A package of SmellWell Active XL - Silver Grey and 2 SmellWell Active XL - Silver Grey freshener inserts bags next to it
A package of SmellWell Active XL - Silver Grey from an angle
A package of SmellWell Active XL - Silver Grey from an angle and 2 SmellWell Active XL - Silver Grey freshener inserts bags next to it
2 SmellWell Active XL - Silver Grey freshener inserts bags
A package of SmellWell Active XL - Silver Grey

SmellWell Active XL - Silver Grey

179 kr
A package of SmellWell Active XL - Camo Grey
2 SmellWell Active XL - Camo Grey freshener inserts bags
A package of SmellWell Active XL - Camo Grey
2 SmellWell Active XL - Camo Grey freshener inserts bags
A package of SmellWell Active XL - Camo Grey from an angle
A package of SmellWell Active XL - Camo Grey and 2 SmellWell Active XL - Camo Grey freshener inserts bags next to it
A package of SmellWell Active XL - Camo Grey from an angle and 2 SmellWell Active XL - Camo Grey freshener inserts bags next to it
A package of SmellWell Active XL - Camo Grey
2 SmellWell Active XL - Camo Grey freshener inserts bags
A package of SmellWell Active XL - Camo Grey
2 SmellWell Active XL - Camo Grey freshener inserts bags
A package of SmellWell Active XL - Camo Grey from an angle
A package of SmellWell Active XL - Camo Grey and 2 SmellWell Active XL - Camo Grey freshener inserts bags next to it
A package of SmellWell Active XL - Camo Grey from an angle and 2 SmellWell Active XL - Camo Grey freshener inserts bags next to it

SmellWell Active XL - Camo Grey

179 kr
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange
SmellWell Active XL - Limited Orange

SmellWell Active XL - Limited Orange

139 kr