Fast delivery | More than 3 million pairs sold world wide | Climate neutral
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Fast delivery | More than 3 million pairs sold world wide | Climate neutral

A mix of SmellWell Freshener Inserts

FRESHENER INSERTS

For shoes and gear

A package of SmellWell Laundry Capsules and 2 laundry capsules

LAUNDRY CAPSULES

For activewear and synthetics

FRESHENER BAG

Keeping it fresh on the go

Our Story

A Swedish mission to make your stuff SmellWell™.

Collaborations

We collaborate with some of the greatest brands.

SUSTAINABILITY

Our products are climate neutral and sustainable.

The inside of a SmellWell Freshener Insert

Freshener Inserts

A Swedish innovation that keeps
your shoes and gear fresh.

SmellWell Laundry Capsules

Laundry Capsules

The first sport laundry capsule
certified with Nordic Swan eco-label

The insides of a SmellWell Freshener Bag

Freshener Bag

Keeping you fresh on the go

NO MORE 
SMELLY SHOES 

We help your shoes smell better and last longer.

SPECIAL BUNDLE OFFER 20% OFF

4.8/5 (1000+)

 

★  3,000,000 PAIRS SOLD  ★

KEEP IT FRESH.
MAKE IT LAST.

The reason your shoes and gear start to smell is that your feet contain 250,000 sweat glands. When those glands get confined in a shoe the sweat and warmth create a breeding ground for bacteria. 

SmellWell has a unique formula that effectively absorbs moisture and odor, that eliminates the problem at the source. 

OVER 3,000,000 MILLION PAIRS SOLD.

Join three million customers and see what it’s all about. Satisfaction guarantee. Free return. Quick shipping. We focus on you.

OVER 3,000,000 MILLION PAIRS SOLD.

Join three million customers and see what it’s all about. Satisfaction guarantee. Free return. Quick shipping. We focus on you.

★  FRESHENER INSERTS  ★

LEAVE IT. WE'LL DO THE REST.

Exercise, put in your inserts, wait, and enjoy fresh gear next exercise - that's how easy it is! 

The Freshener Inserts are our favorites for a reason: No work. Only pure benefit. Loved by millions for its significant effect, ease of use, and long-lasting impact. Care to try it?

 

★  FRESHENER INSERTS  ★

LEAVE IT. WE'LL DO THE REST.

Exercise, put in your inserts, wait, and enjoy fresh gear next exercise - that's how easy it is! 

The Freshener Inserts are our favorites for a reason: No work. Only pure benefit. Loved by millions for its significant effect, ease of use, and long-lasting impact. Care to try it?

 

LEAVE IT. WE'LL DO THE REST.

We're like a maid for your smelly shoes.As soon as you'll leave your football training, simply put in the inserts and let them go to work - nothing else to worry about!

Enjoy smell-free exercise alongside millions of happy customers.

 

DO YOUR THING. WE'LL DO THE REST.

We're like a maid for your smelly shoes.As soon as you'll leave your football training, simply put in the inserts and let them go to work - nothing else to worry about!

Enjoy smell-free exercise alongside millions of happy customers.

 

FRESH FOR EVERY WORKOUT.

Running? Kicking? Walking?Use your Freshener Insert after every training to sustain a fresh, clean scent. 

Designed and developed to fight the smell from the source. 

 

FRESH FOR EVERY WORKOUT.

Running? Kicking? Walking?  Use your Freshener Insert after every training to sustain a fresh, clean scent. 

Designed and developed to fight the smell from the source. 

 

OVER 200 000 KG
CO2 COMPENSATED

For every purchase, we're making a positive change for our climate. So far, we've compensated for over 200,000 kg of CO2.

OVER 200 000 KG
CO2 COMPENSATED

For every purchase, we're making a positive change for our climate. So far, we've compensated for over 200,000 kg of CO2.

get three for 20% off with code SW20

MOST VALUE FOR THE MONEY

SmellWell Freshener Inserts is a Swedish innovation developed for shoes and gear to keep them fresh and last longer. Made from activated charcoal from bamboo and minerals that effectively absorbs moisture and odor. 

Leave them in your shoes or put in your gear and they will keep dry and fresh. The bags have an added scent that leaves a fresh feeling. Works for all kinds of shoes and gear. Scent lasts up to 12 months.

  • Less Moist: We absorb, you enjoy the quick recovery.
  • Less odor:Uniquely designed to reduce bad smell.
  • Product of Sweden: Designed, developed, and tested in Sweden
  • Lives Long:Enjoy up to 12 months of better smell.
  • 100% Climate Neutral:We compensate for every purchase - for our sake.

SHOP THE PIECES

A package of SmellWell Active - Hawaii Floral
A package of SmellWell Active - Hawaii Floral
2 SmellWell Active - Hawaii Floral freshener inserts bags
A package of SmellWell Active - Hawaii Floral from an angle
A package of SmellWell Active - Hawaii Floral from an angle and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
A package of SmellWell Active - Hawaii Floral and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
2 SmellWell Active - Hawaii Floral freshener inserts bags
A package of SmellWell Active - Hawaii Floral
A package of SmellWell Active - Hawaii Floral
2 SmellWell Active - Hawaii Floral freshener inserts bags
A package of SmellWell Active - Hawaii Floral from an angle
A package of SmellWell Active - Hawaii Floral from an angle and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
A package of SmellWell Active - Hawaii Floral and 2 SmellWell Active - Hawaii Floral freshener inserts bags next to it
2 SmellWell Active - Hawaii Floral freshener inserts bags

SmellWell Active - Hawaii Floral

129 kr
A package of SmellWell Active - Camo Green
2 SmellWell Active - Camo Green freshener inserts bags
A package of SmellWell Active - Camo Green
A package of SmellWell Active - Camo Green from an angle
A package of SmellWell Active - Camo Green from an angle and 2 SmellWell Active - Camo Green freshener inserts bags next to it
A package of SmellWell Active - Camo Green and 2 SmellWell Active - Camo Green freshener inserts bags next to it
2 SmellWell Active - Camo Green freshener inserts bags
A package of SmellWell Active - Camo Green
2 SmellWell Active - Camo Green freshener inserts bags
A package of SmellWell Active - Camo Green
A package of SmellWell Active - Camo Green from an angle
A package of SmellWell Active - Camo Green from an angle and 2 SmellWell Active - Camo Green freshener inserts bags next to it
A package of SmellWell Active - Camo Green and 2 SmellWell Active - Camo Green freshener inserts bags next to it
2 SmellWell Active - Camo Green freshener inserts bags

SmellWell Active - Camo Green

129 kr
1 package of SmellWell Active - Black Zebra
2 SmellWell Active - Black Zebra freshener inserts bags
1 package of SmellWell Active - Black Zebra
A package of SmellWell Active - Black Zebra from an angle
A package of SmellWell Active - Black Zebra from an angle and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
A package of SmellWell Active - Black Zebra and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
2 SmellWell Active - Black Zebra freshener inserts bags
1 package of SmellWell Active - Black Zebra
2 SmellWell Active - Black Zebra freshener inserts bags
1 package of SmellWell Active - Black Zebra
A package of SmellWell Active - Black Zebra from an angle
A package of SmellWell Active - Black Zebra from an angle and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
A package of SmellWell Active - Black Zebra and 2 SmellWell Active - Black Zebra freshener inserts bags next to it
2 SmellWell Active - Black Zebra freshener inserts bags

SmellWell Active - Black Zebra

129 kr
A package of SmellWell Active - Geometric Orange
2 SmellWell Active - Geometric Orange freshener inserts bags
A package of SmellWell Active - Geometric Orange
A package of SmellWell Active - Geometric Orange from an angle
A package of SmellWell Active - Geometric Orange from an angle and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
A package of SmellWell Active - Geometric Orange and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
2 SmellWell Active - Geometric Orange freshener inserts bags
A package of SmellWell Active - Geometric Orange
2 SmellWell Active - Geometric Orange freshener inserts bags
A package of SmellWell Active - Geometric Orange
A package of SmellWell Active - Geometric Orange from an angle
A package of SmellWell Active - Geometric Orange from an angle and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
A package of SmellWell Active - Geometric Orange and 2 SmellWell Active - Geometric Orange freshener inserts bags next to it
2 SmellWell Active - Geometric Orange freshener inserts bags

SmellWell Active - Geometric Orange

129 kr
1234

USE IT. LOVE IT. LIKE THE REST.

Don't worry about not liking your product. SmellWell guarantees your satisfaction. Don't love it? Return it for a full refund.

USE IT. LOVE IT. LIKE THE REST.

Don't worry about not liking your product. SmellWell guarantees your satisfaction. Don't love it? Return it for a full refund.