7 reasons people who train are switching to SmellWell

Designed in Sweden · 4.4/5 on Amazon.com

7 reasons people who train are switching to SmellWell

Trainers that smell before you’ve even tied them. A gym bag you open at arm’s length. A towel that comes home smelling like your shoes. Here’s why so many people who train have stopped spraying – and started doing this instead.

Woman at the gym packing her gear in a Freshener Bag
Jump to the deal →
  • Designed in Sweden
  • 4 million+ pairs sold
  • 30-day fresh-or-your-money-back
  1. It goes after the moisture, not just the smell

    Sweat soaks into your trainers every session. Damp and warm is where odor-causing bacteria thrive. Most sprays add a scent on top. SmellWell’s bamboo charcoal and minerals take care of the moisture and counteract odor at the source.

  2. Zero effort. Drop in, walk away.

    After your workout, put an insert in each shoe. Next time you train, take them out. That’s it. No spraying, no waiting, no powder on the floor.

    SmellWell inserts in a pair of trainers
  3. One product, everywhere you sweat

    Trainers, gym bag, boxing gloves, locker, the car after a run. The inserts are flexible and fit wherever the smell lives. Bigger spaces? The XL size is made for them.

    SmellWell inserts with boxing gloves

    Best solution for boxing gloves.

    Amazon.de customer · 5/5 · verified purchase, translated
  4. Your clean stuff stays clean

    The Freshener Bag is where the sweaty things go: used shoes, wet clothes, base layers. It has the same charcoal-and-mineral membrane built in, so it keeps your post-workout gear separate from your towel and clean clothes – and takes care of the moisture and odor of what’s inside.

    Anton on our team uses his exactly like that: shoes in the Freshener Bag, so they never touch his towel.

    Woman putting her trainers in a Freshener Bag at the gym
  5. Lasts for months – and recharges in the sun

    No refills every week. A few hours of direct sunlight once a quarter and the inserts keep working for up to 12 months. At one pair a year, that’s just cents a day. The Freshener Bag has full effect for up to two years.

    Had these for five years now and while the scent has faded they still remove moisture from shoes preventing odour.

    Chris · 5/5 · Amazon.co.uk
  6. Made for people who care what’s in their stuff

    Designed in Sweden. REACH certified, non-toxic and free from phthalates and biocides. There’s a fragrance-free version too, if you’d rather smell nothing at all.

  7. 4 million+ pairs sold worldwide

    It started with one pair of football boots that couldn’t be kept in the house. Today SmellWell is used in shoes and bags all over the world – rated 4.4 out of 5 from 1,917 ratings on Amazon.com.

What people who train say

4.4 out of 5 average from 1,917 ratings on Amazon.com

“Great odor control. I put these in some of my gym shoes and they helped with the smell significantly. I definitely recommend these for small space odor control.”

Megan P. · 5/5 · verified purchase

“I’ve used them in both sneakers and gym bags, and they noticeably reduce odor after regular use.”

Darshil · 4/5 · verified purchase

“I do quite a lot of sport and they leave my shoes fresh. Since I tried them I can’t stop using them – and they last quite a while.”

Amazon.es customer · 5/5 · verified purchase, translated

Reviews from Amazon.

The Locker & Bag Combo

Fresh or your money back – 30 days. If you don’t notice a difference within 30 days, email help@smellwell.com and we’ll refund you – even if the pack is opened.

Packed and shipped within 24 hours · EU delivery 2–5 business days

Just shoes? Everyday Fresh Set, 3 packs of inserts – 299 kr →

Quick answers

How long before my shoes feel fresher?

Leave the inserts in for 12–24 hours.

Can I wash the Freshener Bag?

No – turn it inside out and put it in the sun a few times a year instead.

Do the inserts smell?

A light, fresh scent. A fragrance-free option is available.

P.S. You train to feel better. Your gear shouldn’t make you feel worse. Get the combo →