A SWEDISH MISSION TO MAKE YOUR STUFF SMELLWELL AND LAST LONGER
Your Cart is Empty
FRESHENER INSERTS
For shoes and gear
LAUNDRY CAPSULES
For activewear and synthetics
FRESHENER BAG
Keeping you fresh on the go
Brand Story
A Swedish mission to make your stuff SmellWell™.
Collaborations
We collaborate with someof the gratest brands
SUSTAINABILITY
Our products are CO2 neutraland made of recycled materials
Freshener Inserts
A Swedish innovation that keeps your shoes and gear fresh
Laundry Capsules
The first sport laundry capsule to comply with Nordic Swan
Freshener Bag
Sign up for news, offers and curated content. Enjoy 10% off your first purchase.