SmellWell collaborate with FILA in Europe’s biggest shoe retailer Deichmann

In an exclusive collaboration with FILA, SmellWell Freshener Inserts are now available in more than 2000 Deichmann stores in Germany, Austria and Switzerland.

The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at promoting an active and sustainable lifestyle. Freshener Inserts is an innovative and sustainable solution for keeping footwear fresh and lasting longer. They contain a proprietary blend of micro-porous Moso bamboo and natural minerals that dehumidify and deodorize by trapping moisture, bacteria and odor.

"With a long tradition in sports and strong relevance in today’s young street fashion, FILA is an ideal collaboration for the DACH region. We aspire to create positive impacts on society through extending the lifespan of favourite shoes, gear and wear. We are super exited that our mission has been acknowledged by Deichmann and FILA." – Johan Roussetos, CEO SmellWell