Fresh out of
the seventies
Limited-edition freshener inserts for shoes and gear, three per pack. The same moisture-absorbing, odor-eliminating insert that has kept four million pairs breathing easy. A brand new old look.
The designs,
one job
Pick a side: collegiate gold, groovy script, or the Athletic Dept. seal. Every insert is the same size and works in sneakers, boots, gloves, helmets and gym bags.
Retro Varsity
Navy and gold, block letters, stadium stripes. For the locker-room loyalist. Three inserts per pack.
Retro Script
Mustard, cream and chocolate stripes under a hand-drawn script logo. Three inserts per pack.
Athletic Dept.
Teal, sand and rust panels with the SmellWell Athletic Dept. seal.
We went digging
through the gym bag
of history
Tube socks. Terry headbands. Team jackets with chenille letters. Sport used to look like something, and the kit bag it lived in had a personality of its own.
So we borrowed the looks from that era and printed them on the insert we already make: bamboo fibre and minerals inside, no aerosols, no masking perfume. It absorbs the moisture that odor needs to survive, then goes back to work after a few hours in the sun.
Old on the outside. Very much not on the inside.
In the box
Three inserts in every pack, enough for a pair of shoes plus the bag they live in.
Take a pack
home
Three inserts in one box. Keep a pair in your shoes and put the third in the bag that needs it most.
SmellWell in the wild
