Fast delivery | More than 3 million pairs sold world wide | Climate neutral
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For shoes and gear
For activewear and synthetics
Keeping it fresh on the go
A Swedish mission to make your stuff SmellWell™.
We collaborate with some of the greatest brands.
Our products are climate neutral and sustainable.
A Swedish innovation that keeps your shoes and gear fresh.
The first sport laundry capsule certified with Nordic Swan eco-label
Keeping you fresh on the go
We collaborate with some of the greatest brands on earth that share our passion for active lifestyles and sustainable living. We are constantly looking for ways to make a bigger difference, so please get in touch.
Partnering with a brand icon like FILA is a great honor. SmellWell x FILA Freshener Inserts are exclusively available in Europe’s biggest shoe retailer Deichmann and Dosenbach.
We teamed up with The North Face creating an even bigger impact for consumers and planet. Freshener Inserts now protecting outdoor athletes and enthusiasts on their next mission.
A run can change a day, a life, the world. Run happy with Brooks x SmellWell Freshener Inserts. From coasting to crushing it.
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