The Season Kit: 4 things that keep the whole kit bag fresh – all season
Boots, shin guards, the bag they all live in. Here’s what goes where – then pick your kit and stop opening the kit bag at arm’s length.

- Designed in Sweden
- 4 million+ pairs sold
- Shipped within 24 hours
- EU delivery 2–5 business days
- Dream outcome: the kit bag can stay in the hallway again.
- Why it works: it takes care of the moisture – the thing actually causing the smell.
- How fast: 12–24 hours per use.
- Effort: drop in, spray the pads, zip. Done.
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Inserts in the boots
One SmellWell Freshener Insert in each boot after training. The bamboo charcoal and minerals take care of the moisture and counteract odor at the source while the boots sit overnight. Take them out in the morning – boots are ready.

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An XL insert at the bottom of the kit bag
The bag is where the smell lives between trainings. The Freshener Inserts XL is made for bigger spaces – the kit bag or the hockey bag – and comes with a strap so it stays put.

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Spray for the gear inserts can’t reach
Shin guards, pads, helmets, the bag lining on away trips. The Odor Eliminator spray is for everything you can’t put an insert in. It’s water-based and free from biocides and alcohol.

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A Freshener Bag for the sweaty clothes
The sweaty jersey, socks and base layers go in here, kept apart from the clean kit until wash day. Same charcoal-and-mineral membrane built in, full effect for up to two years.

Choose your kit
Every kit takes care of the moisture. Pick how much of the kit bag you want to cover.
Everyday Fresh Set
- 3 packs of Freshener Inserts
- For: football boots, indoor shoes, kit bag
Fresh or your money back. Use the kit for 30 days. If the kit bag isn’t noticeably fresher, email help@smellwell.com and we’ll refund you. Even if the packs are opened.
Packed and shipped within 24 hours · EU delivery 2–5 business days
The indoor season has started
The kit bag is about to spend months zipped up between trainings. Start the season fresh instead of fixing it in February.
Why we made itSmellWell started because our co-founder Vincent’s daughter’s football boots smelled so bad they couldn’t be kept in the house. This kit is everything we wish we’d had that season.

What parents say
“These are awesome! A must have for parents of athletes. I am certainly buying more – a pair for every pair of shoes and even want to keep them in my kids’ sports bags.”
Kelsey B. · 5/5 · verified purchase
“I bought these for my figure skates that were starting to get nasty smelling. […] Within 24 hours the skates no longer smell bad. I will be keeping these in my skate bag from now on.”
Jackie F. · 5/5 · verified purchase
Reviews from Amazon.com, lightly shortened.
Questions
What goes where?
Inserts in the boots and the kit bag. The spray is for gear the inserts can’t reach – shin guards, pads, helmets. The Freshener Bag is where you store the sweaty clothes to keep them apart from the rest.
Can I use the spray in shoes?
Shoes are what the inserts are for – use those.
How long does it all last?
Freshener Bag: full effect for up to two years. Inserts: up to 12 months, sun-recharged once a quarter. Spray: repeat when needed.
Is it safe around kids?
Inserts are sealed pouches; keep them out of reach of small children. The spray is water-based and free from biocides and alcohol.
P.S. The Sport Fresh Kit covers the boots, the pads and the bag in one box. Back to the kits →

