About SmellWell
It started with a pair of
stinky football shoes
Founded in Sweden in 2012. Today our planet-friendly odor control is sold by leading retailers in more than 6000 stores worldwide.
It started with a pair of
Founded in Sweden 2012
6000+ stores worldwide
Climate neutral products
Founded in Sweden 2012
6000+ stores worldwide
Climate neutral products
A personal message
From our founder
SmellWell started because our founder had the problem himself, and nothing on the shelf actually solved it. Here he explains where the idea came from and where we are heading next.
The core
Who we are
SmellWell was founded in 2012 in Sweden as a result of a pair of stinky football shoes. After trying the options available on the market that merely covered up the problem, we teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works.
Our products are today sold by leading retailers worldwide in over 6000 stores.
The family
We are a community
The SmellWell brand is built through a strong community of co-creators and ambassadors who share a passion for active lifestyles and sustainable living.
The mission
No planet B
We want to encourage every active person in the world to care for their favourite gear, so it stays fresh and lasts longer. So we do not have to buy new all the time. The biggest difference we can make to the environment is to take care of our stuff so it lasts, and that is what drives us.
We take pride in continuously bettering ourselves and becoming even more sustainable. Our products are 100% climate neutral and manufactured with sustainable and recycled materials.
The possibilities
We love collabs
We collaborate with some of the greatest brands on earth that share our passion for active lifestyles and sustainable living. So far we have worked with FILA, The North Face, Brooks, Wilson and many more.
We are constantly looking for ways to make a bigger difference, so please get in touch.
