How it works | SmellWell

No moisture

No bacteria

No smell

No moisture

No bacteria

No smell

The freshener inserts

A natural solution that works

Bad odor is caused by bacteria that thrive in moist environments. SmellWell Freshener Inserts go to the source of the problem by absorbing moisture and removing the environment bacteria and odor need to develop. No moisture, no bacteria, no smell.

1. Slip one insert into each shoe, glove or bag straight after use.

2. Natural minerals and Moso bamboo charcoal absorb the moisture and the odor.

3. Recharge in direct sunlight and use again, for up to 6 months.

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The freshener bag

A powerful odor and moisture absorber

The Freshener Bag works on whole items instead of just the inside of a shoe. Put your shoes, gloves, helmet or gym kit inside, close it, and the natural absorber draws the moisture and the smell out of everything in the bag while your gear rests.

Ventilated by design – moisture is let out while the absorber traps the odor.

Room for everything – shoes, gloves, helmets, boxing gear and full gym kits.

Reusable – recharge the absorber in sunlight and use it again and again.

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The laundry capsules

Clothes have evolved. Washing has not.

Today around 60% of all clothing contains synthetic and high-tech textiles, but most laundry detergents are still based on a 50-year-old formula that was never designed to clean sweat and bacteria out of synthetics. That is why a freshly washed t-shirt can smell of sweat minutes into your workout.

1. Drop one pre-dosed capsule straight into the drum.

2. Wash as usual, from 30°C.

3. Use every second wash to keep technical fabrics performing.

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The odor eliminator

For everything you cannot wash

Helmets, shin pads, backpacks, car seats and cabinets. The patented water-based Swedish formula neutralises odor-causing molecules at the source instead of hiding them behind a fragrance.

1. Spray directly on the gear, fabric or surface that smells.

2. Let it work for 12 to 24 hours.

3. Repeat whenever the smell comes back.

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The science

The science behind fresh

A proprietary formula built on activated Moso bamboo charcoal and natural minerals. The microporous charcoal has an enormous internal surface area, so it traps moisture and odor molecules instead of perfuming over them.

Non-toxic, chemical-free and climate neutral, developed with Swedish scientists and tested on the gear that gets used hardest.

Frequently asked questions

Everything worth knowing before you slip one in.

Odor is created by bacteria, and bacteria need moisture to grow. Sweat leaves your shoes and clothes damp, the bacteria multiply, and the smell follows. Remove the moisture and you remove the cause.

No. Everything we make targets the cause instead of masking it. The inserts and bags absorb the moisture bacteria need, the capsules break down the residue ordinary detergent leaves in synthetic fabrics, and the Odor Eliminator neutralises odor molecules at the source.

Up to 6 months of active use. Recharge them in direct sunlight for a few hours whenever they feel less effective and they are ready to go again.

Freshener Inserts for shoes, gloves and gear bags. The Freshener Bag for whole items such as helmets, boots and full kits. Laundry Capsules for activewear that goes in the machine. Odor Eliminator for anything you cannot wash.

Yes. They are made from natural materials, are REACH certified and non-toxic, and are climate neutral. The Laundry Capsules also carry the EU Ecolabel.