Fresh out of
the seventies
Limited-edition freshener inserts for shoes and gear in four throwback designs. The same moisture-absorbing, odor-eliminating insert that has kept four million pairs breathing easy. A brand new old look.
Free shipping over 500 kr
Four designs,
one job
Varsity navy, Athletic Dept. stripes, golden script or classic block letters. Every insert is the same size and works in sneakers, boots, gloves, helmets and gym bags.
Navy Heritage
Navy and gold, varsity SW letters and stadium stripes. For the locker-room loyalist.
2 inserts per boxRetro Sport
Teal, sand and rust bands with the SmellWell Athletic Dept. seal.
2 inserts per boxGolden Retro
Mustard, cream and chocolate stripes under a hand-drawn SmellWell script.
2 inserts per boxClassic Blue
Cream with a royal-blue stripe and SMELLWELL in college block letters.
2 inserts per boxWe went digging
through the gym bag
of history
Tube socks. Terry headbands. Team jackets with chenille letters. Sport used to look like something, and the kit bag it lived in had a personality of its own.
So we borrowed the looks from that era and printed them on the insert we already make: bamboo fibre and minerals inside, no aerosols, no masking perfume. It absorbs the moisture that odor needs to survive, then goes back to work after a few hours in the sun.
Old on the outside. Very much not on the inside.
In the box
Every box holds 2 inserts, one for each shoe. Pick one design or take all four.
All four designs,
one bundle
Navy Heritage, Retro Sport, Golden Retro and Classic Blue together. Four boxes with 2 inserts in each, 8 inserts in total.
SmellWell in the wild
